When Swaggerty’s CMO John Gladney approached us through their Director of Sales, we encountered a challenge common in the food manufacturing and CPG industry: the disconnect between marketing teams creating product information and sales representatives who needed to access it in the field. The pain points were significant:

• Critical product information trapped in static PDFs and spreadsheets that quickly became outdated
• Sales teams using inconsistent or outdated spec sheets and sell sheets that could derail potential deals
• Brokers and distributors lacking immediate access to accurate product information during purchasing decisions
• Marketing teams losing control of brand messaging and product specifications once materials left their department

We recognized an opportunity to transform how CPG brands manage their product information ecosystem.

Rather than creating just another catalog app, we engineered The Mobile Office as a comprehensive, real-time product information system:

• We built dynamic document generation that creates spec sheets and sell sheets in real-time, eliminating outdated information
• We developed an announcement dashboard that ensures critical updates reach sales channels immediately
• We created hierarchical product organization systems that mirror how CPG buyers actually make purchasing decisions
• We designed mobile-first experiences that work seamlessly in face-to-face sales situations

The Mobile Office represents significant technical achievement in several key areas:

• Real-Time Document Generation: We engineered a system that dynamically generates PDFs with current product information at the moment they’re requested
• Mobile App Development: We created native iOS and Android apps available 
through their respective app stores with enterprise-grade security
• Hierarchical Data Structures: We built product data models that accurately represent the complex relationships in CPG product catalogs
• Shareable Links: We developed a system allowing instant sharing of product information via text messages during sales meetings
• Custom Integration: We created pathways for product information to flow automatically from internal systems to the sales channel

The development of The Mobile Office demonstrates our ability to transform specific client challenges into broadly applicable solutions:

1. We identified a critical disconnect in the CPG sales process
2. We architected a solution that addressed the specific challenges of food manufacturing product information
3. We built a platform flexible enough to adapt to diverse product lines and sales processes
4. We deployed the solution as both a web platform and native mobile applications

Our work with Swaggerty’s showcases the transformative impact of The Mobile Office. Their sales team needed:

• Instant access to comprehensive product information including nutrition facts, packaging specs, and marketing descriptions
• The ability to generate and share accurate sell sheets during sales meetings
• A system to receive real-time pricing updates and product announcements
• A way to ensure consistency in product presentation across internal teams, brokers, and distributors

The platform we built modernized their entire sales process, ensuring that every representative always had the most current product information at their fingertips.

The Mobile Office exemplifies our approach to solving complex business challenges with technology:

• Industry Insight: We applied deep understanding of the specific challenges in food manufacturing and CPG sales
• Technical Execution: We built a complex information system that appears effortlessly simple to end users
• Mobile Expertise: We successfully developed and deployed enterprise applications in both major app stores
• Document Generation: We created sophisticated PDF generation capabilities that preserve brand standards
• Information Architecture: We designed data structures that mirror how sales actually happen in the CPG industry

Visit mobileoffice.io to see how we’ve transformed product information management for CPG brands.